● E-Commerce SEO

E-Commerce SEO — Shopify, Amazon & Online Stores

Stop relying on paid ads to drive every sale. We build organic search strategies for Shopify stores, Amazon sellers, and online retailers that put your products in front of ready-to-buy customers — at every stage of their journey.

★★★★★  Google Reviews · Clutch.co Verified · Companies House Registered

Platforms We Work With

🛒Shopify & Shopify Plus
📦Amazon (organic + listing optimisation)
🌐WooCommerce & WordPress
🏪Magento & BigCommerce
📋Custom ecommerce platforms
🔗Multi-channel retail strategies

Why E-Commerce SEO Is Different

E-Commerce SEO Requires a Product-Led Approach

E-commerce SEO isn’t just about ranking for brand terms. The biggest wins come from ranking for product-intent keywords — category pages, collection pages, and comparison searches — at massive scale.

We build structured keyword architectures across your product catalogue, create content that captures buyer intent at every stage, and technically optimise your store so every product has the best possible chance of appearing in search.

Problems We Solve

Problems We Solve for E-Commerce Businesses

Over-Reliance on Paid Ads

Ads stop the moment you pause the spend. SEO builds a permanent organic channel that keeps delivering — for free.

Category Pages That Don't Rank

Most stores focus on product pages and ignore category SEO — the highest-value traffic opportunity in e-commerce.

Slow Technical Performance

Page speed, Core Web Vitals, and crawl budget issues quietly kill e-commerce rankings. We find and fix them all.

What You Get

Everything Included in Your E-Commerce SEO Campaign

Every deliverable is managed by our senior team — no upsells, no extras.

Full Shopify / WooCommerce technical auditSpeed, crawl budget, schema, pagination, and duplicate content.
Product & category keyword architectureSystematic keyword mapping across your entire product catalogue.
Collection and category page optimisationThe highest-value pages in e-commerce SEO, done properly.
Product description & listing optimisationKeyword-rich, conversion-focused product copy at scale.
Buying guide & comparison contentContent that captures high-intent shoppers before they’ve decided.
Link building from retail & industry publicationsAuthority backlinks that move the needle on competitive terms.
Amazon listing optimisation (if applicable)A10 algorithm-focused listing optimisation for marketplace visibility.
Monthly reporting with revenue attributionPlain-English reports tied to actual sales from organic traffic.

Our Process

How We Build Your E-Commerce Organic Channel

Store Audit

Technical review of your store — speed, crawlability, duplicate content, schema, and Core Web Vitals.

Keyword Architecture

Map your full product catalogue to a keyword hierarchy — from head terms to long-tail buyer intent.

Page Optimisation

Category pages, product pages, and buyer-intent content — all optimised and structured for Google.

Compound & Scale

Link building, ongoing content, monthly reporting — and a strategy that compounds value every month.

Client Results

Trusted by Businesses That Take Growth Seriously

★★★★★

“We were spending £4k/month on ads with zero organic traffic. After 8 months with Webitoutsourcing, organic is now our biggest channel.”

K

[Shopify Store]

Founder

★★★★★

“The listing optimisation alone drove a 40% increase in organic sales on Amazon. The product page SEO followed shortly after.”

R

[Amazon Seller]

Operations Manager

★★★★★

“Finally an agency that understands e-commerce. Not just blog posts — actual category and product-level strategy that moves revenue.”

L

[Online Retailer]

Head of Digital

FAQ

Frequently Asked Questions

Do you work with Shopify specifically?

Yes, Shopify is one of our core platforms. We understand its technical limitations and how to work around them for maximum SEO performance.

Can you help with Amazon as well as our website?

Yes. We provide both Amazon listing optimisation (A10 algorithm focus) and website SEO — often the two strategies complement each other.

How do you handle large product catalogues?

We build a systematic keyword architecture across the whole catalogue, then prioritise by revenue potential, competition, and quick-win opportunity.

Do you create product descriptions?

Yes. We have experienced e-commerce copywriters who can write optimised, conversion-focused product descriptions and category copy at scale.

What results can we realistically expect?

Most e-commerce clients start seeing meaningful organic traffic growth within 3-4 months. Revenue attribution from organic typically becomes visible by month 6.

READY TO GROW?

Ready to Build SEO That Compounds?

Book a free 30-minute strategy call. No sales pitch. No pressure. Just an honest conversation about your growth.