● Google Ads & PPC
Google Ads & PPC Management
Paid search done right drives immediate, measurable results. We build and manage Google Ads campaigns that generate qualified leads, not just clicks — with transparent reporting, zero wasted spend, and a strategy that works alongside your SEO.
★★★★★ Google Reviews · Clutch.co Verified · Companies House Registered
Campaign Types We Manage
Why PPC + SEO Together
Paid Search That Works With Your SEO — Not Against It
Most agencies treat PPC and SEO as separate silos. We see them as two engines of the same vehicle. Your paid campaigns generate immediate traffic while your SEO compounds in the background. Together, they dominate the search results page.
Problems We Solve
PPC Problems We Fix
Wasted Ad Spend
Poorly structured campaigns burn budget on irrelevant clicks. We audit, restructure, and eliminate waste from day one.
Poor Quality Scores
Low Quality Scores mean you pay more per click than competitors. We fix your ad relevance, landing pages, and account structure.
No Visibility Into ROI
Vanity metrics (clicks, impressions) hide the truth. We set up proper conversion tracking so every pound is accountable.
What You Get
Everything Included in Your Google Ads Management
Every deliverable is managed by our senior team — no upsells, no extras.
Our Process
How We Set Up & Manage Your Google Ads
Audit & Strategy
Full account audit (or new account strategy) — identifying waste, opportunity, and the right campaign structure.
Build & Launch
Campaign build, ad copy creation, conversion tracking, and initial bid strategy configuration.
Optimise & Test
Weekly optimisations — negative keywords, bid adjustments, ad copy tests, and audience refinements.
Report & Scale
Monthly reporting with clear ROI data, and a scaling plan as performance improves.
Client Results
Trusted by Businesses That Take Growth Seriously
“Our CPC dropped 35% in the first 3 months. Same budget, significantly more qualified leads. The account restructure alone was worth the investment.”
[SaaS Company]
Head of Growth
“Finally I can see exactly what my ads are generating. The reporting is clear, honest, and tied to actual revenue — not vanity metrics.”
[E-Commerce Brand]
Marketing Manager
“The PPC and SEO working together has given us full-page visibility for our main keywords. It’s changed how we think about our marketing entirely.”
[B2B Services]
Founder
FAQ
Frequently Asked Questions
What is the minimum budget to work with you on Google Ads?
We recommend a minimum monthly ad spend of £1,500-£2,000 to generate meaningful data and results. Our management fees are separate to your ad spend.
Do you charge a percentage of ad spend or a flat fee?
We charge a flat monthly management fee. This means our incentive is always to maximise your ROI — not to inflate your spend.
Can you take over an existing Google Ads account?
Yes. We can audit, restructure, and take over management of existing accounts. We’ll always give you an honest assessment of where you are before we start.
Do you work with small businesses or mainly large companies?
Both. We calibrate our approach to the budget and goals. A £2k/month ad spend and a £20k/month ad spend require different strategies.
How does Google Ads complement SEO?
PPC provides immediate visibility while SEO builds long-term authority. The data from your PPC campaigns also informs which keywords to prioritise in your SEO strategy.
READY TO GROW?
Ready to Build SEO That Compounds?
Book a free 30-minute strategy call. No sales pitch. No pressure. Just an honest conversation about your growth.
